Google Ads Management

Frequently Asked Questions

  • WHY USE PPC MARKETING?

    Paid advertising is a great solution if you want to get the right message in front of the right people at the right time. You will love our professional PPC marketing services because Pay-Per-Click marketing is scalable, quick, and flexible.

    PPC marketing is measurable and results are faster than SEO, and we will help you fine-tune your PPC strategy to complement other marketing channels.

  • HOW CAN PPC HELP MY BUSINESS?

    PPC marketing is a great channel for almost any company. If you are serious and want to hit your goals then you will benefit from PPC in many ways, including:

    1. Promote a new product/service
    2. Increase brand awareness
    3. Generate quality traffic to your site immediately
    4. Boost sales and land more leads
    5. Target the right people with the right message at the right time
    6. No guessing- you can track everything with advanced reporting
  • WHY DO I NEED A PPC MANAGEMENT COMPANY?

    PPC is an investment in your company, but you can waste a lot of time and money if you do not know how to run a PPC campaign. If you don’t have proper keyword research then you may be targeting the wrong audience.

    You can rest assured that your dedicated PPC manager will constantly monitor and update your PPC account to take care of everything from ad creation, optimizations, and reporting so you don’t have to.

    This means that you can focus on running your business, and enjoy the benefits of PPC marketing today!

  • WHO IS USING PPC MARKETING?

    Your competitors are doing everything they can to put you out of business. This means that you need to take advantage of every marketing channel available to ensure your online success and drive your business goals.

    Almost every business should be using PPC marketing because paid advertising can have immediate benefits.

    PPC advertising is an investment, and if you have high margins then you will enjoy the benefits of paid advertising.

    Is your business seasonal? PPC advertising is great for companies that have seasonal trends. You can quickly attract qualified leads with online ads and this will help you reach your business goals.

    Paid search is a great solution for most companies, and our team will help you understand if PPC marketing is a good solution for you!

  • WHY SHOULD I PAY FOR SEARCH ENGINE RESULTS?

    If you want to get found online then you need to appear at prominent positions and outrank your competition. The truth is that Google and other search engines reward companies who pay for ads, and you can guarantee prominent positioning on Google, BING, and even social networks.

    Our team will work with you to rank in search engines to decrease your spending and boost performance with expert optimizations.

  • HOW MUCH DOES PPC USUALLY COST?

    You will be charged each time someone clicks on an ad, and this price will vary based on a number of factors.

    Typically, you will pay more for keywords with more competition and your total daily budget.

    Our PPC managers will determine what terms you should rank for, optimize over 25 variables for your accounts, and only bid based on what makes sense for your company.

Search Engine Optimization (SEO)

Frequently Asked Questions

  • WHAT IS SEO?

    The practice of optimizing a website’s architectural layout is known as SEO. It helps in content relevancy and link attractiveness so that its pages are more readily found, more relevant, and more prominent in response to use web searches, and hence rank higher in search engines.

    SEO techniques enable companies to rank for possible keywords without paying a dollar on search engine marketing, resulting in the most valuable visitors. It’s known as ‘organic,’ ‘free,’ and ‘natural’ outcomes. There are several optimization techniques and actions that Users should carry out to ensure that your site is SEO friendly and ranks for desired keywords.

  • WHAT IS AN ORGANIC RESULT?

    Organic results are provided by search results based on relevance, quality, and other ranking variables and are one of the two kinds of search results in SERP. Organic results, sometimes known as ‘free results’ or ‘natural outcomes,’ are unpaid. Several criteria determine the ordering of organic results.

    The organic results appear underneath the sponsored results. Organic results cannot be influenced by charging Google, or they may be improved by ensuring superior data and allowing users to engage with it.

  • WHY IS SEO IMPORTANT TO BUSINESSES?

    One of the famous jokes that run amongst individuals in the web sector is that you should put it on Google’s second page if you want to conceal a corpse. Because just a small percentage of people go beyond the first page of Google results, your rivals will steal all of your clients if your industry isn’t on the first page. With each position, CTR lowers progressively. One significant benefit of SEO over PPC is that, unlike PPC, your results will not end if you quit doing SEO today. SEO is crucial if a firm wants to grow sales without splurging on promotions.

  • HOW MUCH DOES SEO COST?

    SEO costs are based on a number of factors. We base our pricing on how competitive the industry is, which means how much competition we’re up against, how much SEO is already in place, local versus national, how many backlinks it’s going to require to see good results, and many other factors. A basic range can be anywhere from $500/month for basic SEO and upwards to over $5K/month.

  • WHAT ARE THE MOST IMPORTANT GOOGLE RANKING FACTORS?

    • Quality Content
    • Technical SEO
    • Quality & Relevant Backlinks
    • Mobile First
    • Page Speed
    • Brand Strength
    • Domain Strength
    • User experience
    • Schema Code
    • Social Signals
    • Domain Authority
    • Content-Type
    • Content Depth
    • HTTP
  • HOW CAN I CHECK HOW MY CURRENT SITE RANKS?

    There are a number of companies that offer services to scan your site and online ranking vitals. Here are a few:

    • SEM Rush
    • Moz
    • Ubbersuggest
    • Ahrefs
    • Bright Local
    • Local Falcon

Website Design

Frequently Asked Questions

  • DO I OWN MY WEBSITE?

    Yes! After we build your website, you take over full ownership.

  • WILL I HAVE FULL ACCESS?

    Yes, we provide you with complete access and control to your website. We also offer teaching on how to navigate and make changes.

  • HOW MUCH DOES IT COST?

    That really depends on a few factors. We first need to determine how many pages you need, how much content our company will be providing, and a few other factors.  Some websites and features require paid subscriptions and therfor have additional costs.

    Website costs break down into two important factors. First, we determine how much time the website will take. Second, if there are any paid plugins that require hard costs, we determine that in the pricing.

  • WILL MY WEBSITE BE MOBILE FRIENDLY?

    Absolutely. All our site designs are mobile responsive. We also optimize each site to convert traffic from mobile.

  • HOW LONG DOES IT TAKE TO BUILD A NEW WEBSITE?

    The typical timeframe for a new website build is roughly 4-6 weeks. Sometimes sooner depending on our workflow and how much content the client provides.

  • DO WE PROVIDE LOGOS?

    Yes, we offer custom logo design. Contact us to learn more and to see examples.

Social Media Marketing

Frequently Asked Questions

  • HOW MUCH SHOULD I SPEND?

    Facebook ad budget depends on how much exposure you want.  The more ad budget you invest, the more your ads get seen and distributed.  Depending on your audience and how many people fall within the guidelines, you might only be able to spend $20-$30 per day. If you are a national brand or e-commerce, of course your reach will be much greater, and therefore you can spend much more daily.

  • HOW LONG SHOULDI RUN MY ADS?

    The length of time that you choose for your ads should depend on the ask. If you’re trying to get people to complete an advocacy action that is time-sensitive or donate during a specific time of year, then it’s pretty obvious that you should limit your ad window to the days that your message is relevant. If you’re using Facebook Ads to try and generate awareness or get people to join your email list, then you have more flexibility. For these types of goals, we typically suggest a 6 to 8 week window for a single ad campaign.

  • WHO DESIGNS MY ADS?

    Successful Facebook ads need to be eye-catching and clearly branded, but simplicity is also important. We design the ads for our clients but always encourage them to send any content they have that we will use, like videos, pictures, and anything else to make the ads perform best.

  • HOW DOI KNOW IF THE ADS ARE PERFORMING?

    We track the ads very closely, in fact, we monitor them daily. Facebook’s ad dashboard allows us to view all traffic and important metrics to make sure the campaign is a success. That also allows us to adjust and optimize the ads accordingly to reach peak performance.

Review Management & Generation

Frequently Asked Questions

  • WHY ARE REVIEW IMPORTANT?

    Reviews are more important today than ever.  Studies show 82% of people read reviews before deciding on what company to hire or what products to purchase.  Making sure your online reputation is good will allow you to get more business while earning the trust of your community.

  • WHAT SITES CAN I GET REVIEWS FROM?

    We can set your campaign up to get reviews on any site.  We can get reviews on any of the following sites:

    • Google
    • Yelp
    • Facebook
    • BBB
    • Industry related sites
    • More
  • WHY REVIEW AUTOMATION?

    Automation allows you to get a lot more reviews than simply asking someone to leave a review. Because it has a follow-up system, emails, and text messages get sent until the customer leaves a review or chooses to opt-out. This process will help gain a lot more 5-star reviews.

  • WHAT IS SOMEONE LEAVES A BAD REVIEW?

    The automation system starts with a survey, if the customer/client rates your company anything less than 5 stars, they won’t be directed to leave an online review, but rather provide their feedback offline. This stays ahead of anyone wanting to leave a negative review and helps to gain only 5-star reviews.

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